Context & Gen Fill
Masking & DOMO Tech
Text to Image
Customisability & Feedback
User Privacy and Smaller Experiences
Subscription Adoption
Adobe Photoshop Express
Photoshop Express is an AI-powered photo editing app that lets users leverage Adobe Firefly AI to effortlessly create and enhance their images,
my role at Adobe
Design system
Lead Firefly AI vertical
0 → 1 features
PoC Adobe Firefly App
Generative Fill.
Feature One
A fresh editing experience : Enhance your photo editing experience by removing distractions and replacing them with anything you want, via generative fill prompts and the power of Adobe Firefly.
Add Objects
Describe what you want and Firefly generates it directly into your photo - seamlessly blended, true to the scene.
Remove Objects
Brush over any distraction and Firefly fills it in intelligently, leaving a clean, natural result that looks like it was never there.
Replace Content.
Swap out anything in your photo - just describe, generate, and choose from multiple options instantly.
Building confidence with mask making.
Feature Two
Balancing smart detection and user generated masks with intuitive gestures and taps.
DOMO powered object detection
Enabling quick removal of distractions with object detection and automatic mask creation.
Intuitive gestures for custom masks.
Bringing in nostalgia with scribbles, creating custom masks with a few strokes.
Text to Image.
Feature Three
Generate stunning visuals, with text prompts. A faster image generation process that empowers users to bring their dreams to reality, without the snags of logistics.
Customisable to the smallest details.
Feature Four
Enables the user to give detailed instructions to Firefly, easing detailed prompt fatigue.
Feedback and generative ai info.
Feature Five
Feedback systems and report guidelines were available, protecting the user from inappropriate or offensive content, and teaching the AI simultaneously.
Safeguarding users’ privacy and wellbeing at every step.
Feature Six
Terms and Conditions
Show users when AI has touched an image, making sure no one’s getting scammed, and discouraging the spreading of misinformation.
Protecting the user
When a prompt contains words that violate Adobe's guidelines, Firefly flags and removes them in real time - keeping the experience safe before anything gets generated.
Marking metadata
Every AI-generated image is automatically tagged with Content Credentials - a transparent record that it was touched by AI, so authenticity is never in question.
Smaller user experiences.
Feature Eight
Subtle experiences incorporated in the workflow to make sure everything runs smoothly and you get the best outcome possible.
Inter workflow compatibility
Bridging the gap between AI and native app features, to provide full range of editing for the user.
Voice Actions
Encouraging descriptive prompts for most accurate results, made easier with voice input.
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Optimising subscription adoption and user conversion
Feature Seven
Increasing user engagement and conversion with upselling the premium plan.
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